THE BRAND
BERLING BUCHER is a ready-to-wear and leather accessories brand
launched in 2023. The brand’s distinct visual language is based around the
graphic deconstruction of classic elegance and luxury fashion codes.
Their vision of style is both timeless and hyperreal with the distinction
between past, present, and future being purposefully blurred. The brand
references familiar historical visuals while using the language of minimal
contemporary form and shifting them into futuristic design objects.
Lines inspired by typography are a recurring element of the brand’s
vocabulary. Clear geometric vectors drawn with precision around the body
define BERLING BUCHER’s style of minimalism that is obsessed with form
yet never takes itself too seriously.
In their first line of accessories, the bags stand at a sharp angle due to the
signature tilted floor panels and are designed to be instantly recognizable
through their sharp geometric profiles.
The brand’s production relies on a network of personally vetted family-run
and heritage businesses, based in Poland, Austria and Italy. Each product is
fitted with a microchip allowing for clear authentication and
production transparency.
With ready-to-wear and collaborative art projects in the pipeline, BERLING
BUCHER sets out to propose a multidisciplinary vision of modern luxury.
Joanna Berling and Anda Bucher are the design duo behind BERLING BUCHER.
Joanna was born in Warsaw, Poland, Anda grew up in an Alpine village in Austria.
Bucher gained professional experience working as a designer at Chanel while Berling’s work was featured in multiple magazines as she worked on custom looks for figures of cultural zeitgeist including Lady Gaga and Meghan Thee Stallion.
After graduating together from a Master’s degree at the Royal College of Art in London they joined forces in realising their precise vision of modern luxury